At a high level, community management is the discipline of ensuring productive communities—effectively making progress on business goals without telling people explicitly what to do.
It includes a variety of responsibilities and depending on the purpose, size, and strategic importance of the community initiative, one or more people can share these responsibilities. Often when an organization starts a community program, community management is not a defined, staffed role. As communities mature, organizations define the need for community management and its impact on business outcomes. They will formally assign responsibilities— including moderating, developing content and programming, administering the technology . . .
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