The measurement of community initiatives helps organizations understand why they are taking social approaches and what results they are seeing when they do.
As a community program matures, the measurement process does too — typically from activity metrics to more performance and behavior-based metrics.
A subscription to TheCR Library gives you access to an exclusive set of community management resources that are updated monthly.
More About the Metrics & Measurement Competency
Stage 1: Hierarchy - Anecdotal
The measurement of social initiatives helps organizations understand why they . . .
Full access to this content is only available to subscribers. Click to subscribe.