Gamification is the meaningful use of game-based motivators that may drive community member actions, and how to use those motivators to help members get value out of the community that they may not initially recognize. Often times gamification efforts appear in the form of points, badges, or 'games' that encourage gentle competition around engagement.
Gamification is one of those things that really resonates with community stakeholders. Badges! Achievements! Unlock this, uplevel that! The reality of using gamification to increase community engagement can be a little tougher. Our State of Community . . .
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