Calculating ROI is a great way to align with executives on what is valuable.
This Resource Bundle pulls together assets around metrics and measurement that demystify online community return on investment.
This resource bundle is a living asset,with new content added throughout the year.
The ROI Resource Bundle is built for community program owners who are tasked with defining, calculating, and managing the ROI of their online community. You'll explore:
- measuring adoption and engagement in your community
- the do’s and don’ts of dashboards
- prove the value of your online community
- identifying factors for a healthy community
- developing an ROI model for your community programs
- and more!
The ROI Resource Bundle contains over 25 resources to help community professionals tackle common engagement issues.
It includes:
- Research Brief: Calculating Community ROI
- five Roundtable Reports
- nine years of the State of Community Management Report
- high-res versions of two of our most popular models and frameworks
- and more!
You don't need to reinvent the engagement wheel. We've spent the last ten years working with hundreds of global community leaders and have distilled the most proven engagement boosting tactics into one resource bundle.
Instead of wasting time searching for ideas that might help, you can start solving your engagement challenges today.
The resources in the ROI Resource Bundle will help you hit the ground running and make a tactical impact on engagement immediately.
Two Ways to Access the ROI Resource Bundle:
You can access the resources in the ROI Resource Bundle by either subscribing to the stand-alone bundle or subscribing to TheCR Library. By subscribing to TheCR Library you get unlimited access the Engagement Resource Bundle and the rest of the Library content (including dozens of Reports, webinars, case studies, podcasts and other resource bundles. Choose the best option for you below:
I just want the ROI Resource Bundle.
I want to subscribe to the entire Library.
The Community Roundtable's ROI Model
Our ROI model has helped hundreds of community programs define and calculate the return on investment for their online community programs.
TheCR’s ROI Calculator
Use this online community ROI calculator to give you a glimpse into the ROI of your online community, using the value of an answer as a key value.
Harvard Business Review: Calculating the ROI of Customer Engagement
Rachel Happe explains how to calculate the ROI of customer engagement.
Research Brief: Calculating Community ROI
In this brief, we will explore a universal formula for capturing the ROI of an engagement behavior at the heart of all successful communities. The Value of an Answer.
How to Use TheCR’s ROI Model
You'll learn the top 10 best practices for calculating community ROI, how to reduce your chances for calculation error by knowing the 3 areas where ROI models fail and wats to strengthen the validity of your ROI calculation.
Roundtable Reports
Roundtable reports are tactical assets that help community practitioners address common community challenges through expert advice, SME panels and proven case studies from top brands.
A Community ROI Model We Can All Love
TheCR co-founder, Rachel Happe stresses that the main point of an ROI model is to start conversations. It is not the end game.
Using TheCR Engagement Model to Measure Adoption & Engagement
An example of the successful application of the Engagement framework within Shepley Bulfinch.
Defining, Deciding, and Measuring What Matters in Social Support
Best practices for metrics in the social support.
Got Numb3rs? Community Metrics & Analysis
Jillian Bejtlich shares a look at her perspective on metrics and data analysis, and shares a goal-oriented approach to preparing metrics analysis for online community programs.
Measurement Master Class
Whether you’ve been building databases for years, or only know how to change the font size in Excel, this Roundtable gives advice on the do’s and don’ts of dashboards, understanding your audience, and what it means to make your data visual. Also included in this report is an exercise designed to help you find your community’s shared purpose.
How to Prove Value and Measure Growth and Engagement in Your Community
This report highlights best practices for proving value and measuring growth and engagement in online communities. Highlights include:
- Simplifying metric questions
- Proving value by figuring out why your community exists.
- How to present data in impactful ways.
Case Studies
Don't reinvent the community wheel. Leaders from global brands like Humana and Ciena share success stories and offer insight on how to recreate that success in your community.
How ROI Changes Your Community Story
Heather Ausmus, Director of Community at Ciena shares her perspective on how calculating your community program’s ROI will change your community story
A Community Manager’s ROI Adventure
A Humana Case Study: Jeff Ross, Community Manager at Humana shared what he did to calculate a credible ROI figure that was accepted by the organization and then promoted externally.
Models + Frameworks
We have spent the last ten years working with global community leaders, and have developed proven, research-backed models and frameworks for community success.
Research
The Community Roundtable publishes the industry's most respected, and most widely read research. This Resource Bundle includes downloads of all ten years of the State of Community Management, and our widely-cited Community Careers and Compensation report.
- State of Community Management 2010
- State of Community Management 2011
- State of Community Management 2012
- State of Community Management 2013
- State of Community Management 2014
- State of Community Management 2015
- State of Community Management 2016
- State of Community Management 2017
- State of Community Management 2018
- Community Careers and Compensation Report
Additional Resources
- The Value of Community: Sustaining Behavior Change to Drive ROI: This eBook explores how online communities can drive behavior change leading to growing ROI and such business outcomes as collaborating on new products, supporting customers and creating effective marketing strategies.
- Rachel’s Long List of Social Media Metrics: Rachel lists what metrics you can and should be considered when working in social media.
- Lithium’s Community Health Index: Lithium defines factors for a healthy community.
- (eBook) How to Calculate the ROI of Community from Rich Millington.
Two Ways to Access the ROI Resource Bundle:
You can access the resources in the ROI Resource Bundle by either subscribing to the stand-alone bundle or subscribing to TheCR Library to access the ROI Bundle and the rest of the Library content - including dozens of Reports, webinars, case studies, podcasts and other resource bundles. Choose the best option for you below:
I just want the ROI Resource Bundle.
I want to subscribe to the entire Library.
