Research

Research Brief: Calculating Community ROI

Measuring the Networked Value of Engagement In this brief, we will explore a universal formula for capturing the ROI

The State of Community Management (SOCM) research has evolved with the industry, moving from qualitative to quantitative. Initially, the

This eBook uses our research to target one of the pain points we most often hear from community professionals – the lack of clear role

Nearly every day, there are headlines and stories about the changing relationship between organizations and their customers, employees and

The State of Community Management 2014 research found that the best–in-class communities are more likely to be able to translate an approved

We started looking for an answer to a critical question. “What value is created by crowdsourcing innovation?” Our quest was to define

Did you know that regular community programming leads to increased engagement? It's true! Check out these five programming ideas and learn

CMGT 101: 17 Community Leaders Share Their Secrets for Success is packed with engagement ideas, governance tips, career advice,

The first data from the Community Manager Salary Survey 2014 was made available as an infographic (at left) illustrating thesalary, career

Our Community Careers and Compensation research is built upon the framework first used in the Community Manager Salary Survey in 2014. In