“Birds on a Wire” is a hybrid engagement tactic. It is used to engage phone conversations with customers and/or potential customers. It
Understand Content Strategy: Practical Tips and Best Practices
“Content strategy is planning for the creation, aggregation, governance, and expiration of content that is useful, usable, and appropriate
Avoiding Community Manager Burnout
What causes community manager burnout and how can you avoid it? Learn the most common causes of burnout among community management
Plain Language Crash Course: How to Communicate More Effectively
What is plain language and how can you use it to make your community management efforts more effective? Erin Winker shares an overview of
Driving Community Participation and Engagement With Gamification
If you’re interested in incorporating gamification into your community program you don’t have to reinvent the wheel. Gamification is one of
Leading Large Scaled Change: Network-Centric Warfare
The military recognized that their enemy was networked. However, most corporations today do not recognize that their customers are
CMGT 101: 17 Community Leaders Share Their Secrets
CMGT 101: 17 Community Leaders Share Their Secrets for Success is packed with engagement ideas, governance tips, career advice,
The Social Executive Key Findings
One of the major challenges of the community and social business teams with whom we work is the education of their executives. While a great
The Community Manager Handbook
The Community Manager Handbook: 20 Lessons from Community Superheroes combines research findings and advice from The Community Roundtable
The State of Community Management 2016
Quantifying the Value of Community The State of Community Management 2016 provides a snapshot of the progress and changes in community
