Strategy – Page 4

3 Elements of Community Personas

Thinking about the personas in your online community is critical – if you don’t know who you are creating content and planning programs for

Community managers know their members better than anyone, right? But knowing individual members on a personal level isn’t the same as

When you hear “gamification,” what comes to mind? Video games? Leveling-up? The latest Fortnite emote (a.k.a. the goofy dances you see

Explore how online communities improve customer satisfaction, provide fast and easy support, and create powerful brand

Great metrics and dashboards reveal the value of engagement. Choosing the metrics that tell your community’s unique story of engagement

Mentorships have existed, well, forever, and they’ve always been an excellent way to share knowledge. But with the COVID-19 pandemic, loads

As a community manager, there may be days when you find yourself channeling a firefighter more than anything else. Issue after issue

The NEW Community Manager Handbook started as a series of twenty-one interviews with community leaders from organizations like Analog

Now in its 13th year, our annual State of Community Management report provides strategic ideas and tactical benchmarks for global community