Great metrics and dashboards reveal the value of engagement.
Choosing the metrics that tell your community’s unique story of engagement is crucial. What engagement activity is worth measuring? It depends on the strategic, operational, and tactical goals of your community.
Community engagement metrics help to tie engagement to outcomes, and in turn, to business value. Engagement data should be tailored to its audience, ensuring that community metrics are meaningful. For instance, a product manager and a market director may both be interested in the emergent product testimonials in a community, but they are interested . . .
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