When you hear “gamification,” what comes to mind? Video games? Leveling-up? The latest Fortnite emote (a.k.a. the goofy dances you see everywhere)?
Valid responses, but lacking, especially in the community world. Instead, a term you should consider for gamification is opportunity.
TL;DR: Gamification in an online community is any use of game techniques in a non-game context. Community managers create competitions to engage members in a healthy “race” and incorporate scores, levels, and prizes, as extra motivation. Prizes can be intrinsic (recognition) or extrinsic rewards.
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