The Engagement Resource Bundle is built for community managers who are facing online engagement issues in their internal or external community program. You'll learn how to:
- get lurkers to engage
- make sure new members come back
- measure engagement
- communicate more effectively
- increase traffic
- deflect support requests
- and more!
The Engagement Resource Bundle contains 25 resources to help community professionals tackle common engagement issues. It includes:
- seven Roundtable Reports
- nine years of the State of Community Management Report
- high-res versions of two of our most popular models and frameworks
- seven additional resources including examples of engagement playbooks, business models and book recommendations.
You don't need to reinvent the engagement wheel. We've spent the last nine years working with hundreds of global community leaders and have distilled the most proven engagement boosting tactics into one resource bundle.
Instead of wasting time searching for ideas that might help, you can start solving your engagement challenges today.
The 25 resources in the Engagement Resource Bundle will help you hit the ground running and make a tactical impact on engagement immediately.
Two Ways to Access the Engagement Resource Bundle:
You can access the resources in the Engagement Resource Bundle by either subscribing to the stand-alone bundle or subscribing to TheCR Library. By subscribing to TheCR Library you get unlimited access the Engagement Resource Bundle and the rest of the Library content (including dozens of Reports, webinars, case studies, podcasts and other resource bundles. Choose the best option for you below:
I just want the Engagement Resource Bundle.
I want to subscribe to the entire Library.
Roundtable Reports
Roundtable reports are tactical assets that help community practitioners address common community challenges through expert advice, SME panels and proven case studies from top brands.
- Using TheCR's Engagement Model to Measure Adoption & Engagement: This report explores how Shepley Bullfinch used TheCR's Engagement Framework to measure adoption and engagement in their community program.
- Know Your Audience - Designing an Editorial Calendar for Your Ecosystem: Learn how an editorial calendar is an effective tool for managing content in your community program that increases the value and volume of engagement.
- Exploring Engagement: The Dance Floor Theory: Kevin Prentiss of Red Rover explored engagement through the analogy of a dance floor.
- Engagement Games: Gamification in Your Community: This report offers an introductory look at how to implement gamification into your online community, along with best practices and things to avoid.
- Plain Language Crash Course: Tips For Communicating More Effectively: Member and certified Plain Language instructor, Erin Winker of Aetna, gave a crash course on the art of writing in plain language.
- Removing The One-Way Mirror: Transparency & Engagement In Social Business: Kirsten Laaspere, then at Fidelity, shared her best practices for supporting transparency and engagement in social business.
- Engaging Executives: The Power Of Content: A report of best practices and lessons learned on using content to engage executives from a roundtable call with guest expert Roanne Neuwirth.
Case Studies
Don't reinvent the community wheel. Leaders from global brands like Yahoo! and Electronic Arts share success stories and offer insight on how to recreate that success in your community.
- Community Engagement: Turning Customers Into Fans, Yahoo Case Study: Robyn Tippins, the community manager from the Yahoo Developers Network, discusses how to stretch marketing dollars and create great events.
- Driving Community Participation and Engagement With Gamification: Learn how Electronic Arts built a gamification-based support hub and a two-tiered super-user program that increased traffic, converted lurkers and deflected contacts from Live Support channels.
Research + Frameworks
The Community Roundtable publishes the industry's most respected, and most widely read research. The Engagement Resource Bundle includes downloads of all ten years of the State of Community Management, as well as high-res versions of our Community Maturity Model and our Community Engagement Framework.
- State of Community Management 2010
- State of Community Management 2011
- State of Community Management 2012
- State of Community Management 2013
- State of Community Management 2014
- State of Community Management 2015
- State of Community Management 2016
- State of Community Management 2017
- State of Community Management 2018
- Community Maturity Model
- Community Engagement Framework
Additional Resources
Sometimes you just need an example of how a sucessful program is contructed. These additional resources include examples of proven playbooks, models and recommended reading to help you get started.
- Radian6 Monitoring & Engagement Playbook: Radian6 shares their own processes for engaging in the online world with their Social Media Monitoring and Engagement Playbook.
- An Open Source Playbook For Building Welcoming Communities: This is an open source guide that reviews building a community that encourages people to use, contribute to, and evangelize your project with chapters: setting your project up for success, growing your community, and resolving conflicts.
- Red Cross Social Engagement Handbook: A handbook outlining steps that Red Cross units can take to have highly engaged and successful social engagement programs.
- Grundfos Social Business Cookbook: Grundfos created this cookbook to discuss the greater social business environment.
- SCARF: A Brain-Based Model For Collaborating With And Influencing Others
- (Book) Show Your Work: Show Your Work by Jane Bozarth is a great visual guide chock full of examples to help people understand different ways and methods to work out loud.
- (Book) Working Out Loud: John Stepper discusses the Work Out Loud method which is great for anyone looking to implement this culture in their organization.
Two Ways to Access the Engagement Resource Bundle:
You can access the resources in the Engagement Resource Bundle by either subscribing to the stand-alone bundle or subscribing to TheCR Library to access the Engagement Bundles and the rest of the Library content (including dozens of Reports, webinars, case studies, podcasts and other resource bundles. Choose the best option for you below:
I just want the Engagement Resource Bundle.
I want to subscribe to the entire Library.
