The State of Community Management (SOCM) research has evolved with the industry, moving from qualitative to quantitative. Initially, the research focused on the practices and tactics of community management (from 2011-2013) and then evolved into discussing the operational approaches needed to do community management well (from 2014-2017).
What community management is and how it is effectively executed have now largely been documented. This year, we are transitioning . . .
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