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In online communities, new member programs matter.

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You walk into a new place – maybe you have a new job, are a new member of a class, or a new volunteer somewhere. Everyone is gathered in groups, or rushing around and doing their thing. You stand there. Maybe after an uncomfortable amount of time someone comes up, shakes your hand and says, “Come on in, just get started,” and rushes away.Where do you go? What do you do? And how do you find out?

It’s not a good feeling, and if you don’t have a welcome program for new members . . .

 

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Community Management, Content & Programming
Article, CMM1, CMM2, CMM3, CMM4

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