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Five Ways New Member Programs Impact Long-Term Engagement in Your Community

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One of the most consistent findings in our State of Community Management research is on the impact of new member programs in getting increased long-term engagement. It makes sense – having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., makes new members more comfortable, and you’re more likely to dip a toe in a new community if you have ideas for how to do it.

One of the . . .

 

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Community Management, Content & Programming, Culture
Article, CMM1, CMM2, CMM3, CMM4, Expert Perspective, Onboarding

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