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Building Effective Content Programs for Your Online Community

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Content and programs are the lifeblood of a successful online community program. They are often seen as one collective entity, but they serve two different roles for communities. Content gives people a reason to visit (and return to) an online community, while programs create opportunities for members to connect with one another.

In previous editions of our State of Community Management research, we’ve noted that aligning your content and programs with your . . .

 

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Community Management, Content & Programming
CMM1, CMM2, CMM3, CMM4, Engagement, Expert Perspective

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