We started looking for an answer to a critical question. “What value is created by crowdsourcing innovation?” Our quest was to define business value as a way of supporting leaders who intrinsically knew that their crowdsourcing innovation programs had substantial benefit to the organization, but were challenged to articulate it in a manner that garnered executive support, organizational priority, and much needed resources. If we were able to answer the question above, we believed that crowdsourcing innovation leaders would be able to realize their programs . . .
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