As the business world continues to innovate and move faster, social technologies are changing the way businesses communicate and engage with internal and external constituencies.
This dramatic change alters both the structure of organizations and the opportunities they choose to pursue. A critical factor in whether companies will succeed in this new networked age is the way in which executives support, invest in and adopt social technologies themselves. While a great deal of progress has been made, executives still vary widely in their perspectives, expectations and use of social tools, making progress inconsistent and unpredictable across organizations.
This case study . . .
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