“Content strategy is planning for the creation, aggregation, governance, and expiration of content that is useful, usable, and appropriate to the experience”
This report explores the basis of an effective content strategy:
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- A message architecture (to align communication efforts).
- A content audit (to know what content is needed by first examining what already exists).
- A content curation process (curation filters the flood of content for the specific purpose, place, time . . .
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