This report focuses on best practices for nurturing customer advocates, as well as lessons learned during the rollout of an advocacy program at Yahoo!.
The highlights of the discussion are noted below:
- 1. One of Robyn’s biggest lessons learned was that when they held a local event, loyalty increased and they were much more successful in building fans. Therefore, they reduced the number of big events that they attended and instead hosted several local events.
- 2. By developing and training local speakers to speak at these local events, Robyn has been able to further stretch . . .
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