By Binta Dixon
We know that empowered members engage, but just as a garden may appear inactive then suddenly shoot up with green, there is a slow progression towards empowerment that takes time, patience, and consistent watering.
After doing the tactical, strategical, and operational labor to create an environment of trust where members can be vulnerable and free to learn, you inevitably see a shift in behaviors. New members become established community mentors, users begin to champion your brand, and frequent dialogue results in new ideas.
It may seem as . . .
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