You can’t login to LinkedIn or open an industry e-newsletter now without getting bombarded with headlines screaming about ChatGPT (and artificial intelligence in general) and how it’s coming for the roles of those in the creative industry. And while the thought leadership in the area seems to swing from one way to the other depending on perspective, one thing no one seems to have done yet is to ask the question of the artificial intelligence (AI) itself. So, that’s just what I decided to . . .
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