Communities are behavior change-makers. When you give people a faster, easier, or more effective way to do something, they typically adopt this new approach. Our 2023 State of Community Management research showed that external-facing communities continue to grow across nearly all behaviors we index. Best-in-class communities show dramatic improvement in three areas:
- Faster response to support questions
- Growing % of support handled in the community
- Increased product usage
Legendary management guru Peter Drucker . . .
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