A well-thought out community playbook gives the members of your community team a sense of their options in various scenarios. How do you manage standard problems? How do you hold a consistent tone with your community? How do you handle a crisis situation? These are all critical questions, and you want the answers to be the same for every member of the team.
Veteran community manager Lauren Vargas has built community playbooks for Radian6, the Department of Defense, and Aetna. She shared five considerations to . . .
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