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Differentiating Between Social Media and Community Management

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By Rachel Happe, Co-Founder and Principal, The Community Roundtable

As someone who works with social media managers and community managers, it seems the line between the two types of positions is not terribly clear – and maybe doesn’t need to be – but I think it would be helpful to distinguish between the two.  Why? Jim will often say that everyone is a community manager and he is right – everyone has a group of constituents which could be cultivated to drive better performance.  However, not all companies want, need to, or can cultivate a community. I . . .

 

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Community Management, Policies & Governance
Article, Career, Social Media

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