Spring Cleaning for Your ESN: An Enterprise Case Study with Capital One

By

After hearing that Melissa had launched a spring-cleaning campaign at Capital One, Hillary thought that it would be a good case study for other members. The highlights of the discussion are noted below: 

  1. Capital One’s spring clean-up approach is as follows:
    1. Create content, such as a webinar, to educate people on the clean-up process.
    2. Advertise that content in all possible outlets.
    3. Deliver the webinar/training.
    4. Plan on ongoing follow-up.
  2. Melissa has learned through this campaign that . . .

     

    Full access to this content is only available to subscribers. Click to subscribe.