Rachael Silvano, Zapier, explores the topic of how we build ties and connections in our digital world. With the core of "weak ties build place, strong ties build trust, and together they build Community", Rachael will walk through her experiences in understanding member engagement drivers and some early mistakes to avoid on the path to dynamic membership.
Some Key Takeaways -
- The why (and how) to renew interest in your members - New ties are important to giving a sense of place community
- Cultivating a new guard while engaging old guard members
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