Having a well crafted community strategy and roadmap is critical to enabling effective outcomes, but translating that strategy into your engagement approach is equally critical and often overlooked. People tend to communicate in online communities they way they do elsewhere and that can often be the wrong approach.
What’s the problem?
In most business communications the emphasis is on being declarative and crafting a well thought-out and complete thought. Whether that is an email, a presentation or a press release, we try not to leave things unsaid or vague. But . . .
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