Michael shared a six-step storytelling framework that, in his experience, has been a breakthrough process and approach for not only capturing people’s attention, but also for overcoming the cynicisms, skepticisms and fear of judgment that occurs whenever there is a disruptive or innovative message that needs to be shared. The highlights of the discussion are noted below:
Remember that in basic human behavior, people prefer to do things that make them feel good. If it does not make them feel good, chances are less likely that they will do it. Therefore, it is imperative to . . .
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