As organizations increasingly use community-led programs to connect with their customers, their online ecosystems expand. What may have started as one centralized community can extend into many brand- or solution-specific online hubs. Specialized communities can attract more engaged and enthusiastic participants, but whole ecosystem discovery can be challenging.
The Blue Prism Community is large — spread over several domains — and its users had this tendency to “stay close to home” without venturing to other areas of the Community.
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