A Community Manager’s ROI Adventure: A Humana Case Study

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  1. Interested in various metrics for an effective ROI calculation? Jeff shared the 5 metrics he used, which were backed byForrester.
  2. Want to know an ROI secret? Jeff shared what he did tocalculate a credible ROI figure that was accepted by theorganization and then promoted externally.
  3. Looking for a good ROI case study? Jeff explained that this oneuse case will go a long way in promoting community use as adaily habit.

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