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Research Brief: Calculating Community ROI

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Measuring the Networked Value of Engagement

In this brief, we will explore a universal formula for capturing the ROI of an engagement behavior at the heart of all successful communities.

The Value of an Answer.

No matter what your community use case, questions and answers are its lifeblood. By capturing the value of this single behavior, you capture the lion’s share of the value communities generate. Drilling in on answers highlights the way that communities surface innovations, strengthen networks . . .

 

Full access to this content is only available to subscribers. Click to subscribe.

 

Metrics & Measurement
CMM2, CMM3, CMM4, ROI

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