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How Aetna Conducts Social Audits & Training to Ensure Compliance

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This is an Aetna case study on how to conduct social audits and training for social compliance. The highlights of the discussion are noted below:

  1. The foundation of Aetna’s social audit and training program is its governance structure. Prior to the launch of any page/channel by a business unit owner, he/she must prepare a business plan for review. Tara’s team will meet with the business . . .

     

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Policies & Governance
CMM1, CMM2, CMM3, policies and governance

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