Thinking about the personas in your online community is critical – if you don’t know who you are creating content and planning programs for then you’re unlikely to create meaningful engagement.
A community persona is a group of users that displays a set of similar characteristics. Defining personas who use our communities helps us to understand how different groups interact, communicate and influence each other.
Why think about Community Personas?
Defining your audience segments is critical; the better you understand your members – how they collaborate and with whom – the better you will . . .
Full access to this content is only available to subscribers. Click to subscribe.
