Community managers know their members better than anyone, right? But knowing individual members on a personal level isn’t the same as knowing your community population, or what brought them to you in the first place. This short guide walks you through the foundation of building member personas for your community program.
Inside we cover:
- the definition of community member personas (and how they differ from traditional marketing personas
- six essential persona mapping questions
- three critical persona mapping characteristics
Full access to this content is only available to subscribers. Click to subscribe.
