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Building the Business Case to Defend and Grow Your Program

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Are you struggling to tell your community story in a way that secures the executive commitment and investment required to succeed? It’s all about sales and sales is not comfortable for non-sales people. This presentation helped to provide valuable insights for building the business case in a way that will help defend and grow community programs – all from the perspective of someone who does not consider herself a salesperson.

 

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Community Management, Leadership, Strategy
CMM2, CMM3, CMM4, Strategy

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