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Developing B2B Communities

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J.J. Lovett and Sam Creek of CA Technologies share B2B community best practices from their book "Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty”, including how to use social tools like LinkedIn and Twitter help drive viewership, effective ways to measure your community and community  maturity and how to approach the constant effort of driving engagement .
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Community Management, Culture, Strategy
B2B, CMM1, CMM2, Engagement, External/Customer

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