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Selling Community: Getting Stakeholders to the ‘Aha’ Moment

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By Rachel Happe, Co-Founder and Principal, The Community Roundtable

Whenever we make investments in organizations, we need a business plan that makes financial sense. With social and community initiatives, that is required but often not sufficient.  Why?  Communities take a long time to gestate and mature before they start to realize their potential – certainly more than a quarter which is how a lot of large organizations are managed these days. Corporations tend to understand long payoff periods for new products but not for changes to business processes so unless expectations are set well in advance . . .

 

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