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The Evolution of Customer Communities

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In 2021, online communities are table stakes for brands that want to connect and engage with their audience.

Community professionals are now handed the task of not just connecting with a brand’s audience, but deciding what kind of engagement is needed, and how to build a long-term strategy to foster and maintain that activity.

Today, customer communities typically fall into one or more of three core categories: support communities, brand marketing communities, and innovation communities.

We partnered with Khoros to explore these three . . .

 

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Community Management, Culture, Leadership, Strategy
CMM1, CMM2, CMM3, CMM4, Customer Community, Customer Experience, eBook, External Community, Research

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