In 2021, online communities are table stakes for brands that want to connect and engage with their audience.
Community professionals are now handed the task of not just connecting with a brand’s audience, but deciding what kind of engagement is needed, and how to build a long-term strategy to foster and maintain that activity.
Today, customer communities typically fall into one or more of three core categories: support communities, brand marketing communities, and innovation communities.
We partnered with Khoros to explore these three . . .
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