Nearly every day, there are headlines and stories about the changing relationship between organizations and their customers, employees and other stakeholders. The maturation of community management as a discipline is helping to fundamentally alter those interactions.
The Value of Community: Sustaining Behavior Change to Drive ROI eBook explores how online communities can drive behavior change leading to growing ROI and such business outcomes as collaborating on new products, supporting customers and creating effective marketing strategies.
You will discover:
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How organizations invest in communities to grow value and achieve better business outcomes
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