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Using Gamification to Increase Engagement

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Heifer International is a global nonprofit with a mission to end hunger and poverty while caring for the Earth. For 75 years, they have provided resources and training to improve the lives of those who struggle daily for reliable sources of food and income.

To celebrate their 75th anniversary, they launched a points and status gamification feature within their digital workplace. Over 1,100 global employees were encouraged to:INTERACT with the community platform by updating their profile information and adding a . . .

 

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Content & Programming, Policies & Governance, Tools
CMM1, CMM2, CMM3, CMM4, Engagement, gamification, launching, recognition/rewards

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